The challenge: A small GovCon known mainly as a training provider, trying to grow its consulting business, with consulting work that had grown out of its courses but had never been packaged into clear services.
What I did: Ran working sessions with the practice and account leads and drafted five service offerings with their input, each defining the client need, our methods, where we'd done the work, and proof points.
What changed: Proposals came together faster, and the teams on client sites could clearly explain what else the firm could do. The delivery teams became the firm's best business developers.